Sponsors
Reach the people building America’s skilled workforce.
TradePath Weekly lands in inboxes every Tuesday morning: job seekers, students and parents, educators, workforce boards, and employers. Sponsors keep it free for every reader. Issue 1 ships January 12, 2027.
2027 at a glance
Subscribers targeted by December 31, 2027.
Weekly issues in 2027, every Tuesday from January 12.
Target open rate. We lead reports with clicks and tracked links.
Distribution partners targeted: colleges, workforce boards, unions, and more.
Audience
Job seekers lead the list. Decision makers round it out.
Target share of the subscriber list. Readers tell us their role at signup, so we report the real mix every quarter.
Who sponsors
Built for brands that hire, train, insure, equip, and bank skilled workers.
Recruit apprentices, technicians, and career changers before they apply anywhere else.
Fill cohorts. Feature Workforce Pell eligible programs in Train Here and Open Doors.
Pair your brand with Money Move, the weekly financial literacy lesson.
Reach new workers at the moment they need health, life, and tool coverage.
Meet the next generation of tradespeople as they buy their first kit.
Underwrite a free national resource and get a quarterly impact report.
Placements
Five ways to reach readers. Launch pricing sits below published newsletter market rates, and three-issue bundles earn a discount. The media kit has the 2027 rate card, specs, and available dates.
Your name in every 2027 issue, 12 presenting placements, 1 dedicated send, and a quarterly impact report.
Logo, 60 to 80 words, and one tracked link, directly below The Lead.
Logo, 50 to 70 words, and one tracked link.
A featured entry in Open Doors with title, location, pay or cost, and link.
A full email to the list on your topic, written to our standards and labeled.
We send the media kit within two business days.
Request the media kitThree seats for 2027.
Founding sponsors launch TradePath Weekly with us and stand with it all year. We plan to close all three seats before Issue 1 on January 12, 2027.
- Your name in the Founding Sponsors line of all 51 issues in 2027
- 12 presenting placements at the top of the issue
- 1 dedicated sponsored send to the full list
- A quarterly impact report: subscribers, opens, clicks, and reader feedback
- First right of renewal for 2028
- 15% off a joint package with The Skilled Nation, our monthly magazine
Reporting
Email privacy features inflate open rates, so our reports lead with clicks, tracked links, and reader surveys. Every sponsor gets numbers for each placement.
- Open rate target: 40% or higher
- Click rate target: 3% or higher
- Unsubscribes per send: below 0.3%
Standards
Readers act on what they read here: where to train, which loan to take, which job to apply for. We protect that.
- Every sponsored item carries a “Sponsored” label
- Sponsors do not approve or preview news coverage
- We decline sponsors that conflict with reader interests, such as predatory lending
Get in before Issue 1
Partner agreements and founding sponsor seats close.
Issue 1 ships. Every Tuesday after.
12,000 subscribers targeted.
25,000 subscribers targeted. 2028 renewals.
Tell us a little about your goals. We reply within two business days. Prefer email? Write to sponsors@tradepathweekly.com.